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Kinmen Kaoliang Liquor Showcased at China National Sugar and Alcoholic Commodities Fair and Prepares to Expand to e-Commerce Channels

Kinmen Kaoliang Liquor Showcased at China National Sugar and Alcoholic Commodities Fair and Prepares to Expand to e-Commerce Channels
2016/03/25
Reporter: Li Chin-Chiang / Summary Report

The China National Sugar and Alcoholic Commodities Fair was held in Chengdu, Sichuan from March 24th to 26th, and the Xiamen Branch of Kinmen Kaoliang Liquor Inc. took part in the fair for business recruitment, preparing to transition into e-commerce channels. Kinmen Kaoliang Liquor Inc. hopes to gain a more advantageous position after market reshuffling caused by a period of decline.
The China National Sugar and Alcoholic Commodities Fair is a major event in the liquor industry, and is held in different cities every spring and fall. The current status and the rise and fall of the overall liquor industry can be estimated from the number of liquor companies and visitors that attend the event. This year’s spring fair was held in Chengdu, Sichuan from March 24th to 26th, and local companies as well as major liquor brands all traveled to Chengdu for business recruitment and brand promotion.
The Xiamen Branch of Kinmen Kaoliang Liquor Inc. pointed out that it rented a booth on the first floor of Sofitel Chengdu Taihe this year for business recruitment and promotion. Even though there was rainy weather and traffic jams in surrounding areas, the venue was still packed with people. As the number one brand for Taiwanese liquor, Kinmen Kaoliang Liquor is already well-known among Chinese consumers with a good brand image, especially in an era that emphasizes food safety and health, the demand and persistence of Kinmen Kaoliang Liquor for quality has laid the foundation for gain consumers’ trust.
Dealers from different areas that were interested in agency for Kinmen Kaoliang Liquor exchanged market information with sales personnel of Xiamen Branch at the venue, seeking to expand the market of Kinmen Kaoliang Liquor in China and seize business opportunities. This included businessmen from Shenzhen, Guangdong that specially came to find the source of supply for Kinmen Kaoliang Liquor, and there were also liquor merchants from Beijing, Taiwan, and Xiamen seeking cooperation opportunities in e-commerce.
It was reported that Kinmen Kaoliang Liquor’s Xiamen Branch is working to expand and rearrange distribution channels, hoping to gain a more advantageous position after market reshuffling caused by a period of decline.
“Excessive Drinking is Harmful to Health”

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  • Date:2016-12-08