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The number of tourists visiting Kinmen this year has increased significantly over the same period last year

The number of tourists visiting Kinmen this year has increased significantly over the same period last year

2017/11/01
Reporter: Li Zeng-Wang / County Government

Kinmen County Government strengthened its tourism marketing activities. The number of tourists had been increasing continuously.

2017 is the action year for Kinmen. Magistrate Chen Fu-Hai instructed the Tourism Department to think innovatively and use integrated marketing techniques to boost the tourism industry. This year, with strengthened marketing activities and the efforts of various sectors and industries, the number of tourists has increased significantly. According to the statistics from Kinmen County Government, the number of tourists visiting Kinmen in the first three quarters of 2017 was 544,984, which increased by 185,227, an increase of 51%, over the same period last year.

To reach different types of consumers, the integration of tourism resources was improved and marketing activities was strengthened this year, the Tourism Department of Kinmen County Government indicated. Quemoy International Music Festival was held to attract young people. There were “Happy Tour of Kinmen for Parents and Children” for families with children and “Taiwushan Historic Trail - Climbing Tour of 100 Minor Peaks” for people who enjoyed ecology and hiking. Battlefield cultural activities such as “Do not forget Kinmen. Return to glory” and “Survival Game in Kinmen” were promoted to attract millions of people who had performed military service in Kinmen and people from Taiwan and abroad who loved survival games. Through the promotion of theme activities, the uniqueness of Kinmen is enhanced and Kinmen can attract more types of consumers.

According to the statistics, the number of tourists from January to September of 2017 increased significantly over the same period last year. The detailed statistical analysis shows that the number of tourists from Taiwan has increased by 96,325 over the same period last year, the number of tourists from China has increased by 77,622, and the number of tourists from the other countries has increased by 11,280, making the total increase in the number of tourists 185,227. The number of tourists from China who visited Taiwan after visiting Kinmen has decreased by 108,270 over the same period last year. In addition, by analyzing the market structure, it is estimated that the number of independent travelers has increased significantly this year. It shows that though Cross-Strait relations are unstable, tourism in Kinmen has prospered and become strong.

The tourism industry is the driving force behind the development of Kinmen, the Tourism Department of Kinmen County Government indicated. Kinmen’s geographic position is unique. History has made its marks of battlefield culture, Hokkien culture, and overseas Chinese culture on Kinmen, and they enrich and increase the charm of Kinmen. The County Government will endeavor to promote tourism, introduce more in-depth and different types of tours, and make Kinmen’s tourism more competitive in the market. We are looking forward to cooperating with various sectors and industries to promote the growth of tourism in Kinmen.

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  • Date:2018-01-02