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County Government Begins Issuing Tourist Consumption Coupons Today to Promote Tourism

County Government Begins Issuing Tourist Consumption Coupons Today to Promote Tourism
Nov. 1, 2016
By Xu Junkui, reported from Jincheng

After completing arrangements for the issuance of “2016 Tourist Consumption Coupons” and the “Interesting Cultural Tour around Town” activity, Kinmen County Government announced yesterday at a press conference the activity would officially begin today (the 1st). The Interesting Cultural Tour around Town would commence on the 15th and tours would be guided by trained docents who would explain stories about different parts of Kinmen.

To revitalize tourism in Kinmen, the county government came up with the idea of issuing Tourist Consumption Coupons to attract visitors. The activity includes issuance of Tourist Consumption Coupons and the Interesting Cultural Tour around Town. According to the Tourism Department, 50,000 coupons of NT100 in denomination will be issued and the activity starts from today, Nov. 1, to Jan. 15, 2017 or until they are all given out. Visitors over (including) 12 years of age arriving in Kinmen Monday through Thursday may present their plane or boat tickets, proof of accommodation and IDs to pick up the coupons (two for one night of stay and five for two nights or more) at the Jincheng Station Tourist Service Center.

The trial run of the Interesting Cultural Tour around Town activity begins on Nov. 15. Visitors will be guided to visit different parts of Kinmen Town that are full of stories. To take visitors to explore this old castle built in Ming Dynasty, the Tourism Department has recruited and trained people capable of doing the job to be docents to take visitors to see Kinmen by tour bus.

The press conference started at 3PM yesterday at the Zhizi Shrine. Deputy Magistrate Wu Chengdian and Director Chen Meiling of the Tourism Department presided over the conference and briefed the attendees, including travel agents, private guesthouse operators, tourism businesses as well as representatives from airline companies and duty free shops.

According to Deputy Magistrate Wu, the activity includes two events. The Interesting Cultural Tour is mainly to take place in Kinmen Town, the oldest area in the county. Visitors will take tour buses around Kinmen Town and its history, natural landscape and cultural characteristics will be explained in detail. It is the most representative part of the county and an epitome of Kinmen. Visitors will certainly enjoy the tour. Meanwhile, to attract more visitors during the off-peak period from Monday to Thursday, the county has decided to offer N$200 in coupons for those staying one night and NT$500 for those staying two nights or longer. The objective is to bring more visitors to consume in Kinmen. So far, more than 180 local businesses have signed up to cooperate.

According to Tourism Department Director Chen Meiling, the coupons will be given mainly to stimulate consumption and the businesses cooperating with the department are rather diverse. Visitors can use the coupons at any stores with the cooperation label at the door. The coupons are just as good as cash. Businesses receiving coupons will then request the department for payment through the Tourism Association. Depending on market reactions, the activity may be held again in the future if it is well received.

Related information has been posted on the Tourism Department website and FB fan page. Further promotional activities will also be carried out at the 9th Xiamen International Recreational Fishery and Aquarium Expo at the end of October as well as the 2016 Taipei International Travel Fair and the 9th Cross-strait (Xiamen) Cultural Industries Fair in early November to attract more tourists to visit Kinmen.

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  • Date:2016-12-08